There are many ways in which you can advertise to all your prospects, but before doing that we recommend that you short list them and be more selective about them:

  • Know your ideal client, not all the clients are or might be your ideal client. Work to find those that will help your business succeed.

  • The client’s Ecosystem resembles the Marine Ecosystem. Clients are portrayed in this ecosystem from seaweeds, molluscs to sea starts, fish, dolphin, sharks and whales.

  • Bottom feeders: They feed from the bottom of the sea, their budget is very low and most of the time if not all the time won’t appreciate your work since they don’t have a notion of what you do or what it takes. Bottom feeders won’t last long on this ecosystem and will short live. They also will be eaten by bigger fish.

  • Fish: These are in the middle category kind of clients, these feed from themselves or the bottom feeders.

  • Sharks, dolphins, whales: These are your most ideal ones, they have a budget, they are also aware of what it takes. You do need to be the best at your game since they are also demanding as much as what they do for their own business. Sharks are competitive, they do like to be at the edge. Whales are the clients with the biggest budgets, they are exactly like shark with the difference of having bigger budgets.

Our customer’s ecosystem replicates what a customer avatar for your business should be. A customer avatar is a fictional character that represents your ideal prospect. When complete, it will help you understand the motivating beliefs, fears and secret desires that influence your customer’s buying decisions.

Having an efficient and productive business starts with deciding what you client avatar is going to be.