“Despacito” means “slowly” in Spanish—yet its rise has been anything but. The song, performed by Luis Fonsi featuring Daddy Yankee, reached the milestones of 2 billion and 2.5 billion views faster than any video in YouTube’s history.

But why it has become so famous?

  • Transmit Emotions: “Despacito” is about a sexual but romantic relationship between two people. The Spanish word “despacito” translates to “slowly”—which indicates the romance in the relationship. It creates a cheerful emotion around them, happy, dance invites people to dance and rejoice.

  • “Despacito” is the most viewed video in Youtube ever.