How do forward-looking brands like Uber, Macy’s and Progressive thrive with data?

MIT released a report that reveals 3 secrets of successful companies:

  • Accumulation. These companies do more than collect: they integrate massive amounts of data from multiple screens, touch-points and channels.

  • Analysis. They swiftly process and mine data for insights, often using machine learning to gain an edge.

  • Action. They build a bridge between analytics and leadership, so that insights can be turned into business decisions without time consuming alignment hurdles.