Humans crave variety. With a buffet ticket, you can try the dumplings, the salad, the spare ribs, Brussels sprouts, and the pasta—and that variety makes you feel good.
This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged.
Twitter – Use Twitter for offering business tips and establishing yourself as an expert. Since Twitter limits posts to 140 characters, it’s perfect for cycling (and recycling) brief news updates throughout the day. But you’re not limited to text – try tweeting images to grab attention, and encourage retweets. Aim for several tweets per day, and afternoon work breaks or early evening commute times may reach more Twitter users.
Facebook – Keep your Facebook posts brief and entertaining to encourage sharing and audience engagement. Use images and videos to capture attention and give personality to your online presence. Facebook is great for reaching a wide audience, but the focus tends to be more community oriented and less about business insights. It’s generally recommended to post on Facebook once per day, a few days per week.
LinkedIn – Use LinkedIn to share industry news and build professional relationships. Sharing articles that are actually helpful and not just promotional matters here, but it’s still important to include images and videos in your content. Since LinkedIn is geared toward professionals, posting on weekday mornings or evenings may garner better results.
Pinterest – Visuals are key on Pinterest. The majority of Pinterest users are women, and content is often DIY oriented. If this isn’t your audience, or your business messaging doesn’t translate well into strong visual content, Pinterest may not be the best choice. Top posting times will typically be on weekends.
Google+ – In your public circle on Google+ you can share business info similar to what you would share on LinkedIn- think instructional videos and informative blog posts. Aim to post once per day, a few days per week, mid-morning to early afternoon on weekdays.
Instagram – Another network for sharing visual content, Instagram is primarily used as a mobile app, so users may be accessing it many different times throughout the day, but early mornings may be best for reaching a wide audience. Consider ways to maximize your visual marketing, such as offering a giveaway that encourages followers to repost your content.