What Made “Despacito” Go So Viral ?

“Despacito” means “slowly” in Spanish—yet its rise has been anything but. The song, performed by Luis Fonsi featuring Daddy Yankee, reached the milestones of 2 billion and 2.5 billion views faster than any video in YouTube’s history. But why it has become so famous? Transmit Emotions: “Despacito” is about a sexual but romantic relationship between…

How Companies Get Competitive Advantage With Data Analytics

How do forward-looking brands like Uber, Macy’s and Progressive thrive with data? MIT released a report that reveals 3 secrets of successful companies: Accumulation. These companies do more than collect: they integrate massive amounts of data from multiple screens, touch-points and channels. Analysis. They swiftly process and mine data for insights, often using machine learning…

How To Use Facebook Birthdays For Your Marketing Campaigns

 Many people check their Facebook between four and more sessions on their birthday  according to a Facebook IQ survey, some people in Europe and the UAE celebrate their birthdays across several days. Concluding that party planning takes place on and offline and on Facebook even creation start from 14 days with peaks on the fourth to…